Someone sooner or later was going to combine wearable technology with jewelry and I have to admit I am really excited about this.
I am huge fan of wearable technology because it gives me insights into my behaviors and helps me determine what needs to improve. Instead of playing a guessing game and speculating on why I might be gaining weight, thanks to my phone and the Up, by Jawbone, I can religiously monitor my food intake, sleep patterns, and activity. The wealth of data then allows me to conduct a sound analysis.
Up to now the only challenge with the UP band was that it often clashed with my sense of fashion and style. This is probably not a problem for most people, but I recall a few conversations with my girlfriends on if we should wear the rubber bracelet with an evening gown or forgo the movement data for the night.
This, however, will no longer be a problem thanks to the interesting partnership that is happening between the technology companies of Silicon Valley and the fashion houses of New York. Take for example Tory Burch’s new Fitbit bracelet. I don’t have a Fitbit but if this collaboration is any indication of what’s next in the wearable technology world, well then I am all in!
Typically men are in the majority when it comes to the adoption of technology, but I wonder if this will help shift the balance even slightly towards women, at least within the millennial segment. Or maybe it will just make jewelry shopping more fun for men?
Speaking of women and Smart jewelry, the wearable tech that I am really intrigued by is the CUFF. It’s a smart bracelet for women that combines the aspect of notification and security. The security feature in particular is what makes this product different and worth trying.
I am not sure if this is currently sold in the Indian market, but it might be the ideal opportunity for this product. India is not a safe country for women, as made evident by the latest string of violent attacks in the past few years. Parents are constantly worried about their daughters and from an outsider’s point of view it's a struggle between freedom and safety.
India is also a very tech savvy market and giving and receiving jewelry is a large part of the custom. It feels almost as if this product was designed for that country. With a booming middle class and an ever growing demand for US based brands, there is a huge untapped market of savvy and smart buyers.